Marketing Strategy & Growth

Ever sent an email campaign that felt perfect — strong subject line, great design, irresistible offer — yet the results fell flat?You’re not alone. Across industries, more than 60% of marketing emails are never opened, and an even smaller fraction converts. Most of the time, it’s not your offer or design that’s the problem —…

You’ve done the hard part — someone trusted your brand enough to hit “Subscribe.” Now comes the make-or-break moment: the welcome email.It’s the first message new subscribers receive, and it sets the tone for every future interaction. Yet, more than 75 percent of brands still treat welcome emails like digital handshakes — polite but forgettable….

If social media vanished tomorrow, how would you reach your audience?For most small businesses, the answer is scary: they wouldn’t. That’s where email marketing changes everything. It’s the digital equivalent of having your own communication channel — one you fully control. This article will teach you what email marketing really is, how to build your…