Your email open rate is the heartbeat of your marketing funnel. You could have stunning visuals, a perfect call-to-action, and irresistible offers — but none of that matters if people never open your emails. In a digital world where the average person receives over 120 emails per day, relevance has become the ultimate currency. And…
You’ve done the hard part — someone trusted your brand enough to hit “Subscribe.” Now comes the make-or-break moment: the welcome email.It’s the first message new subscribers receive, and it sets the tone for every future interaction. Yet, more than 75 percent of brands still treat welcome emails like digital handshakes — polite but forgettable….
If social media vanished tomorrow, how would you reach your audience?For most small businesses, the answer is scary: they wouldn’t. That’s where email marketing changes everything. It’s the digital equivalent of having your own communication channel — one you fully control. This article will teach you what email marketing really is, how to build your…