Brevo vs ConvertKit in 2025: Which Email Platform Is Best for You?
Choosing the right email platform in 2025 comes down to fit: who you are, how you sell, and which workflows you want to simplify. Brevo and ConvertKit (now rebranded as Kit) target different user needs—Brevo aims to be a broad, multi-channel marketing hub, while Kit focuses on creators and publisher monetization. Below I compare their features, pricing, strengths and weaknesses, and give clear guidance on which is the better match depending on your goals.
Quick verdict (one line)
If you need an all-in-one marketing stack with email, SMS, chat and a built-in CRM, Brevo is the more cost-effective, scalable choice. If you’re a creator, newsletter publisher or course seller who wants elegant creator tools and simple monetization, Kit (ConvertKit) is tailored for that workflow.
1. Pricing & plans — practical numbers for 2025
Brevo (Marketing Platform)
Brevo offers a free tier and several paid plans that scale by monthly send volume and features. The Free plan allows up to 300 emails/day and stores contacts; the Starter plan begins at $9/month; the Standard plan starts at $18/month; Professional begins at $499/month; Enterprise options are custom. Add-ons (remove logo, extra seats, SMS credits, dedicated IPs) are available. These tiers make Brevo accessible for small businesses and scalable for larger teams.
Kit (formerly ConvertKit)
Kit’s pricing reflects its creator focus. There’s a free Newsletter tier, a Creator tier listed at $33/month (billed yearly as $390), and a Creator Pro tier at $66/month (billed yearly as $790). Paid tiers scale with subscriber counts and unlock features like unlimited automations, commerce, deliverability reports and priority support. Kit emphasizes creator monetization tools—paid newsletters, product pages and referral programs.
What this means for cost:
- Brevo’s send-based approach can be cheaper if you have a very large list but send infrequently.
- Kit’s creator pricing is sensible for newsletters and selling digital products, but costs scale with subscribers.
Always run your expected monthly sends and subscriber numbers through each provider’s pricing calculator before deciding.
2. Core features — what you get day-to-day
Brevo
- Email campaigns with drag-and-drop editor and templates.
- Multi-channel messaging: SMS, WhatsApp and chat.
- Built-in CRM and sales tools for lead tracking.
- Automation workflows, A/B testing, landing pages and transactional email.
- Extensive integration marketplace and add-ons for enterprise needs.
Brevo is built for teams that want unified data and cross-channel sequences (email→SMS→chat) without stitching tools together.
Kit (ConvertKit)
- Creator-first email editor and simple visual automations.
- Native paid newsletter and digital product sales (checkout & recurring subscriptions).
- Landing pages, forms and creator discovery features to help grow an audience.
- Creator network and recommendation tools that can amplify reach for certain creators.
Kit focuses on clean writer-centric interfaces and easy monetization—less about multi-channel enterprise features and more about growing and monetizing an audience.
3. Automation & workflows
- Brevo offers a flexible, visual workflow builder that handles complex multi-channel journeys, conditional splits, lead scoring and CRM actions. It’s well suited for nurture funnels and e-commerce recovery flows.
- Kit provides powerful creator automations and prebuilt sequences tuned to audience growth and product launches; its automation library is focused on newsletter and product funnels rather than multi-channel enterprise sequences.
If you map out the journeys you need (welcome series, cart recovery, paid newsletter onboarding), choose the platform whose automation canvas matches those paths most naturally.
4. Deliverability, compliance and support
- Deliverability: Both platforms invest in deliverability, authentication (SPF/DKIM), and best practices. Brevo’s infrastructure also supports transactional email and dedicated IPs for high-volume senders.
- Compliance: Brevo highlights GDPR-friendly options and EU data handling; Kit provides compliance tools and creator-focused consent flows. If you operate in Europe, double-check data residency needs and consent management options on each platform.
- Support: Kit is known for creator education and migrations; Brevo offers tiered support with phone & priority options on higher plans. Both provide knowledge bases and onboarding resources.
5. Integrations and ecosystem
- Brevo integrates with common CMS, ecommerce and CRM platforms (Shopify, WordPress, WooCommerce, HubSpot, Zapier and many more), which makes it easy to centralize customer data.
- Kit integrates with creator tools, payment processors and member platforms that creators use to sell products and host communities. Its recommendation network is an extra channel for discovery.
Pick the platform that plays best with your existing stack. If you run an ecommerce store, Brevo’s ecommerce connectors and cart recovery workflows often give it an edge. If your business model depends on selling courses, memberships or paid newsletters, Kit’s commerce features will save you friction and fees.
6. Strengths and weaknesses (practical, not promotional)
Brevo — Strengths
- Unified platform for email + SMS + chat + CRM.
- Cost model favorable for large lists with intermittent sends.
- Strong automation and transactional email features.
- Enterprise features and add-ons for scaling teams.
Brevo — Weaknesses
- Some advanced enterprise features sit behind higher tiers.
- SMS/WhatsApp credits are billed separately—budget accordingly.
Kit — Strengths
- Creator workflows that simplify monetization and paid newsletters.
- Clean, writer-friendly interface and recommendations network.
- Free Newsletter tier with generous options for starter creators.
Kit — Weaknesses
- Pricing scales with subscribers, which can be costly for large lists.
- Not designed as a full multi-channel marketing stack (less emphasis on SMS, chat, CRMs).
7. Commercial checklist — 25 business reasons to pick one (quick)
- Single platform reduces tool overhead (Brevo).
- Send-based pricing lowers cost for large but infrequent sends (Brevo).
- Built-in CRM removes lead-handoff friction (Brevo).
- SMS & WhatsApp sequencing improves conversion (Brevo).
- Reliable transactional email from the same provider (Brevo).
- Landing pages plus automation in one account (both).
- Creator monetization tools and paid newsletter features (Kit).
- Recommendations and discovery network for creators (Kit).
- Free starter tiers to test (both).
- Scalable enterprise options and dedicated IPs (Brevo).
- Creator-friendly checkout & low fees for digital products (Kit).
- Visual automation builders for complex flows (both).
- Priority support & onboarding for growing businesses (both).
- Integrated analytics and conversion tracking (both).
- A/B testing for campaign optimization (Brevo).
- Referral and growth tools tailored to newsletters (Kit).
- Subaccount and agency tools at enterprise level (Brevo).
- GDPR and compliance options for European customers (Brevo emphasis).
- Easy migration services to import lists and automations (Kit offers migration help).
- Predictable monthly billing when planned properly (both).
- Pay-as-you-go credits for occasional senders (Brevo).
- Creator education resources and communities (Kit).
- Multi-user team management (Brevo Professional tier).
- Transactional + marketing email unified reporting (Brevo).
- Built for creators who want to focus on content, not infrastructure (Kit).
8. Which should you choose? Practical recommendations
- Choose Brevo if: you run ecommerce, a digital agency, or a small-to-mid business that needs multi-channel marketing and wants to avoid steep contact-based pricing. Brevo is ideal when you need transactional messages, SMS, and a CRM in the same account.
- Choose Kit (ConvertKit) if: you are a creator, blogger, podcaster, coach or course creator whose primary goal is audience growth and monetization via paid newsletters or digital products. Kit’s creator network and commerce features reduce friction when you want to sell directly to subscribers.
9. Migration & trial tips (short)
- Try both free tiers with a small audience first. Test deliverability, automation and integrations you care about.
- For Brevo: verify domain authentication (SPF/DKIM), test transactional emails and set up send-time optimization.
- For Kit: test the paid newsletter checkout flow and landing page conversion, and try the creator recommendation features.
Final thought
Both Brevo and Kit are capable platforms in 2025—but they solve different problems. One is an all-round marketing workhorse built to replace a suite of tools; the other is a creator-centric tool built to grow and monetize an audience with minimal friction. Choose based on the channels you need, the revenue model you use, and how you want to scale.
Frequently Asked Questions(FAQ’s)
1. Which is better in 2025 — Brevo or ConvertKit?
Both are excellent but serve different audiences. Brevo is ideal for businesses needing multi-channel marketing with email, SMS, and CRM tools, while ConvertKit (Kit) is best for creators, bloggers, and newsletter publishers focused on audience growth and monetization.
2. Is Brevo cheaper than ConvertKit?
Yes — Brevo’s pricing is based on the number of emails you send, not subscriber count, making it more affordable for large lists. ConvertKit, on the other hand, charges by subscribers, which can get expensive as your audience grows.
3. Can I switch from ConvertKit to Brevo easily?
Yes. You can export your subscribers and import them into Brevo within minutes. Brevo also offers contact segmentation, email templates, and automations to help replicate your existing ConvertKit workflows smoothly.
4. Does Brevo offer features that ConvertKit doesn’t?
Absolutely. Brevo includes SMS marketing, WhatsApp campaigns, live chat, and a built-in CRM, which ConvertKit lacks. ConvertKit focuses more on creator monetization like selling digital products and paid newsletters.
5. Which email platform has better deliverability — Brevo or ConvertKit?
Both platforms maintain excellent deliverability rates. However, Brevo’s infrastructure includes dedicated IP options and transactional email tools, giving it a slight edge for businesses sending high-volume or automated emails.
