Choosing the right marketing platform is one of the most important decisions a business can make—especially in a world where customer communication, automation, and personalization play a huge role in growth. Brevo (formerly Sendinblue) has emerged as a serious contender for businesses that need powerful tools without premium-level pricing. But is it truly the best affordable marketing platform, or does the low cost come with limitations?

After spending years working with email marketing platforms—Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, and more—I’ve formed a very clear perspective on where Brevo stands. This detailed review is based on personal experience, real-world testing, client projects, and deep exploration of Brevo’s ecosystem.

Let’s break down everything you need to know.

What Exactly Is Brevo?

Brevo is an all-in-one marketing and communication platform designed for businesses that want to centralize their customer outreach without overspending. It combines:

• Email marketing
• SMS marketing
• Marketing automation
• CRM
• WhatsApp campaigns
• Live chat + shared inbox
• Landing pages and signup forms
• Transactional email

Unlike most platforms, Brevo positions itself as an affordable one-stop solution—perfect for small businesses, early-stage brands, and even growing companies that don’t want to get locked into expensive software.

And this is a big reason why Brevo has grown so fast: its pricing doesn’t punish you for having a big contact list.

1. Brevo’s Pricing: Why It Stands Out

Let’s start with the biggest question: Is Brevo really affordable?

Most email platforms charge based on the number of subscribers. For example:

• Mailchimp becomes very expensive once you cross 3,000–5,000 contacts.
• ActiveCampaign’s pricing can triple as your list grows.
• Klaviyo charges aggressively for email + SMS usage.

Brevo does the opposite. Instead of charging by subscribers, it charges based on the number of emails you send per month.

This means you can store unlimited contacts, even on lower plans.

If you’re a marketer, you already know how insanely valuable this is. You can build a large list without worrying about every additional 500 subscribers increasing your bill.

Who benefits the most?

• Startups and freelancers
• Small businesses with fast-growing lists
• Content creators
• Ecommerce owners who want automation without a high bill
• Agencies managing multiple client lists

For affordability, nothing beats Brevo in this category.

2. Email Campaigns: How Good Is Brevo for Email Marketing?

Brevo’s email builder is clean, modern, and refreshingly easy to use. Even beginners can understand it within a few minutes.

What I like:

• Smooth drag-and-drop editor
• Professional templates
• Clean layout and intuitive design blocks
• Fast loading and responsive on mobile
• A/B testing for subject lines and content
• Personalization options
• Email heatmaps (on higher plans)

The email editor reminds me of a streamlined version of Mailchimp—with fewer distractions and more control.

Deliverability

One of the most underrated strengths of Brevo is its email deliverability.
The platform uses solid infrastructure, and with proper warm-up, I’ve consistently seen:

• High inbox placement
• Strong open rates
• Good click-through performance

Brevo also includes built-in transactional email, which is a huge advantage for ecommerce brands. You don’t need external SMTP services for order confirmations, receipts, or password resets.

3. Marketing Automation: Surprisingly Powerful for the Price

This is where Brevo truly impressed me.

Some affordable platforms offer basic automations like:

• Welcome emails
• Simple sequences
• Basic triggers

Brevo goes further with visual workflow automation, including:

• Website behavior triggers
• Lead scoring
• Multi-step journeys
• Conditional logic
• Email + SMS + CRM triggers
• Abandoned cart workflows
• Custom time delays
• Goals inside workflows

The best part?
Automation is included even in lower-tier plans, which is rare in the email marketing world.

Who will love Brevo’s automations?

People who want to build:

• Nurture sequences
• Multi-day funnels
• Sales follow-up workflows
• Upsell/downsell sequences
• Re-engagement cycles
• Customer onboarding

The automation builder is almost comparable to ActiveCampaign—but without the high monthly bill.

4. CRM: Simple but Highly Useful

Brevo includes a built-in CRM system, making it a true all-in-one platform for small businesses.

While it isn’t as advanced as HubSpot or Pipedrive, it’s more than enough for:

• Lead tracking
• Pipeline management
• Contact history
• Custom attributes
• Team assignments

For small businesses and solopreneurs, the CRM solves a major headache: keeping emails, conversations, and customer details in one place.

5. Signup Forms & Landing Pages

Brevo offers:

• Embedded forms
• Popup forms
• Landing page builder
• Contact attribute collection
• Double opt-in setup

The landing page builder is simple, clean, and perfect for beginners. It’s not as design-heavy as Unbounce or Leadpages, but for basic lead gen—it works beautifully.

Forms are customizable, responsive, and integrate smoothly into websites.

6. SMS & WhatsApp Campaigns

One of Brevo’s biggest advantages is that it supports multiple communication channels inside one dashboard:

• Email
• SMS
• WhatsApp
• Chat

WhatsApp campaigns are especially useful for ecommerce and international audiences.

SMS is pay-as-you-go, and the pricing varies by country, but the integration is seamless.

With email + SMS + WhatsApp automations, Brevo allows brands to run unified marketing journeys instead of fragmented messaging across different tools.

7. Transactional Email: A Feature Most Platforms Don’t Offer

This is a hidden gem.

Brevo lets you send:

• Order confirmations
• Shipping updates
• Password reset emails
• Account notifications
• Invoice emails

And you can track deliverability, logs, and performance—all from one place.

Ecommerce stores using Shopify, WooCommerce, or custom platforms benefit tremendously from this.

Instead of using:

• SendGrid
• Postmark
• Amazon SES

You get everything inside Brevo.

8. Ease of Use: Beginner-Friendly, But Powerful for Pros

Brevo is one of the few marketing tools that manages to balance power with simplicity.

Beginners love it because:

• It’s clean and intuitive
• No technical setup required (except domain authentication)
• Templates make campaign creation easy

Advanced users appreciate:

• Workflow depth
• API access
• Webhooks
• SMTP server
• Segmentation capabilities

This balance is rare. Tools are often either “too simple to be useful” or “too complex for beginners.” Brevo nails the middle perfectly.

9. Customer Support: Helpful, but Not Perfect

Brevo offers:

• Email support
• Live chat (on higher plans)
• Help center tutorials
• Video guides
• Community support

Overall, support is responsive and knowledgeable.
The only downside is that live chat is not available on the free plan, and response times vary during peak hours.

10. Pros & Cons Summary

Pros

• Affordable pricing, even for large contact lists
• Unlimited contacts on all plans
• Strong deliverability
• Excellent automation workflows
• Solid CRM features
• Multi-channel communication (Email, SMS, WhatsApp)
• Clean, modern email editor
• Strong transactional email features
• Great for eCommerce and digital businesses
• Easy to use for beginners

Cons

• Landing page builder is good, but not premium-level
• Reporting tools could be more detailed
• SMS pricing depends heavily on your country
• Some advanced features require higher-tier plans

Is Brevo Really the Best Affordable Marketing Tool? (Final Verdict)

After years of helping businesses choose marketing tools, I can confidently say this:

Brevo offers the best balance of affordability, power, and ease of use in the entire email marketing industry.

If you’re a small business, a solopreneur, an ecommerce brand, or a creator—Brevo gives you tools that usually cost 3–5× more elsewhere.

It eliminates the need for:

• Separate email platforms
• Additional CRM software
• External SMS services
• Third-party transactional email tools

Everything is unified, affordable, and scalable.

Is Brevo perfect?

No platform is.
But for the price you pay, the value Brevo delivers is unmatched.

Who is Brevo best for?

• Small and medium businesses
• Ecommerce stores
• Coaches & educators
• Digital marketers
• Content creators
• Agencies

If you want advanced automation without paying ActiveCampaign prices…
If you want unlimited subscribers without Mailchimp penalties…
If you want email + SMS + WhatsApp under one roof…
If you want clean deliverability without technical headaches…

Brevo is easily the top choice.

Final Thoughts

As someone who has tested nearly every major email and automation tool, I’m genuinely impressed by how Brevo blends simplicity, power, and affordability. It’s one of the few platforms that feels built for real-world businesses—not just for enterprise budgets.

If your goal is to grow your business without drowning in software costs, Brevo is absolutely worth trying.

Frequently Asked Questions(FAQ’s)

1. Is Brevo still worth it in 2025?

Yes, Brevo remains one of the best value-for-money marketing tools in 2025. It offers affordable email marketing, built-in CRM, automation workflows, SMS marketing, WhatsApp campaigns, landing pages, and transactional email—all at a lower price compared to competitors like Mailchimp, ConvertKit, and ActiveCampaign. It’s especially ideal for beginners, small businesses, and cost-conscious marketers.

2. Is Brevo better than Mailchimp or ConvertKit?

Brevo is better for users looking for lower pricing, more flexible subscriber limits, and an all-in-one platform (email + CRM + SMS).
Mailchimp is stronger for advanced design tools, and ConvertKit is better for creators, but Brevo wins in affordability, automation power, and multi-channel communication.
If you need an affordable platform without limits on contacts, Brevo is often the better choice.

3. How easy is it to use Brevo for beginners?

Brevo is very beginner-friendly. It includes a drag-and-drop email builder, pre-made templates, step-by-step automation flows, and simple campaign analytics. Even users with zero technical knowledge can send their first email campaign within minutes. The interface is clean, intuitive, and designed for simplicity.

4. Does Brevo offer free plans or trial access?

Yes, Brevo offers a 100% free plan that includes:

• Up to 300 emails per day
• Unlimited contacts
• Drag-and-drop email editor
• Basic automation features
  This makes it one of the most generous free plans in the industry. Paid plans start at very low rates and unlock advanced automation, A/B testing, landing pages, and more.

5. What are the biggest pros and cons of Brevo in 2025?

Pros:

• One of the most affordable email marketing tools
• Unlimited contacts on all plans
• Multi-channel marketing (SMS, WhatsApp, CRM)
• Simple automation for beginners
• Free plan available
• Excellent deliverability reputation

Cons:

• Daily sending limit on free plan
• A/B testing not available on the free tier
• Advanced automations may feel limited for enterprise-level users