Brevo Pricing and Plans (Updated 2025): Which One Should You Choose?

In the world of digital marketing, choosing the right software platform isn’t just about features—it’s about cost, scalability, and value. For many businesses, especially small to mid-sized ones, the platform that provides strong features at the right price wins. That’s where Brevo steps in. Formerly known as Sendinblue, Brevo has evolved into an all-in-one marketing platform offering email, SMS, CRM, chat, automation and beyond. In 2025, they’ve refreshed their pricing and plan structure to better accommodate growing businesses, making it crucial to understand which plan fits your needs.

Here, we’ll break down Brevo’s pricing tiers, what you get in each plan, the costs you should watch, and how to choose the right plan for your business. By the end, you’ll know not just what the plans are, but which one you should choose and why.

1. How Brevo’s Pricing Model Works

Before diving into specific numbers, you should understand the pricing approach Brevo uses—because that determines how much you’ll actually pay, and how scalable the platform is.

Key pricing model highlights:

• Brevo charges based primarily on how many emails you send, rather than simply the number of contacts you have.
• There is a free tier, which allows you to send up to 300 emails per day with unlimited contacts (though some limitations apply).
• Paid tiers typically remove daily sending limits, offer more advanced features (automation, A/B testing, landing pages), and are priced from a base amount plus add-ons.
• Add-ons like SMS/WhatsApp credits, dedicated IPs, removal of branding, advanced user seats, etc., may incur extra cost.

This model is beneficial for businesses that have many contacts but send fewer messages, or those scaling up—you only pay for volume as you grow rather than high fixed costs for large lists.

2. Overview of Brevo Pricing Plans (2025 Update)

Based on the latest available data (as of writing), here are the key plan tiers for Brevo’s Marketing Platform. Note: Actual pricing may vary by region, volume and currency—always check Brevo’s official pricing page.

Key observations:

• The “Free” plan is ideal for beginners, testing, or very light marketing.
• The “Starter” plan offers substantial value for small to mid-sized businesses that are sending thousands of emails per month and want more flexibility.
• The “Business” plan is where automation, landing pages and advanced features become meaningful—good for companies scaling marketing efforts.
• The “Enterprise” tier is for large enterprise usage and custom needs.

3. Detailed Breakdown: What Each Plan Offers

Free Plan

• Cost: $0/month
• Sends: Up to 300 emails/day (approx. 9,000 emails/month if daily).
• Contacts: Unlimited (in many regions) but with basic features.
• Features: Drag/drop email builder, templates, essential analytics, basic automation.
• Limitations: Brevo logo appears in footer, daily send cap, fewer advanced tools.
  Why choose it: Perfect for freelancers, startups testing email marketing, or businesses with modest send volume.

Starter Plan

• Starting at ~$9/month (for low volume)
• No daily sending limit (just monthly volume)
• Up to 5,000+ emails/month at entry level, with unlimited contacts.
• Basic reporting & analytics, 24/7 email support (depending on region)
• Branding removal, improved deliverability options (may require add-ons)
  Why choose it: Good for growing companies who send frequent campaigns, need more flexibility, and want to project a more professional brand (remove Brevo branding).

Business Plan

• Starting at ~$18/month (for the lowest tier)
• Advanced features: unlimited workflows/automation, A/B testing, landing pages, predictive sending, multi-user teams.
• Greater volume capacity (tens of thousands of emails/month)
• Phone & chat support may be included.
  Why choose it: Ideal for eCommerce stores, agencies, or companies with mid-sized lists and regular campaigns who need full marketing automation capabilities.

Enterprise Plan

• Custom pricing (often starts at hundreds/month depending on volume and customization)
• Unlimited contacts, dedicated IPs, sub-accounts (for agencies), SLA support, onboarding services.
  Why choose it: For large enterprises, agencies managing many clients, or global marketers needing tailored infrastructure and support.

4. Add-Ons, Hidden Costs and What to Watch For

While Brevo’s pricing is competitive, the “true cost” depends on your usage and required add-ons. Here are costs and considerations:

• Removing Brevo Branding: On lower plans (Starter) you may need to pay extra to remove the “Sent with Brevo” logo.
• SMS & WhatsApp Credits: While email volume is included, messaging via SMS or WhatsApp often requires additional credits.
• Dedicated IPs & Deliverability: For high-volume senders, a dedicated IP may be required (extra cost).
• User Seats & Multi-Team Access: If you have teams working in the account, extra seats cost more.
• Volume Increases: As your email volume grows, your plan cost increases—so always align plan choice with actual usage.
• International SMS/WhatsApp Rates: Messaging costs vary by country—budget accordingly if you’re global.

By understanding these hidden costs, you avoid sudden budget surprises and choose a plan that truly fits your actual business needs.

5. How to Choose the Right Plan for Your Business

Selecting the right plan isn’t just about the lowest cost—it’s about the best fit for your business size, send volume, goals and growth trajectory. Here’s a simple decision framework:

Step 1: Determine Your Key Metrics

• How many emails/month do you send?
• How many contacts do you have?
• Do you need automation (workflows, triggers)?
• Will you use SMS/WhatsApp or chat?
• Do you need landing pages, A/B testing, advanced analytics?

Step 2: Match Budget to Features

• If you’re under ~300 emails/day and starting out → Free plan is enough.
• If you send several thousand emails/month and need branding removal + basic analytics → Start with Starter.
• If you’re an active marketer sending frequent campaigns, using automation + landing pages → Business plan.
• If you manage large lists or are an agency with multiple clients → Enterprise plan.

Step 3: Factor in Growth and Scalability

• Choose a plan you can upgrade smoothly.
• Avoid plans that will restrict you as you grow (e.g., daily send cap).
• Always consider whether features like automation, multi-user access, and integration will become necessary soon.

Step 4: Check Total Cost of Ownership

• Add up base plan + any required add-ons (SMS credits, branding removal, dedicated IP).
• Divide cost by output (emails sent, revenue generated) to calculate ROI.
• Compare other platforms—but remember Brevo uses send-based pricing, which may be more favorable for many.

6. Commercial Value: Why Brevo Pricing Makes Sense

Here are the commercial reasons why many businesses choose Brevo and find its pricing model attractive:

1. Lower entry cost: Free plan allows you to start risk-free.
2. Scaling without massive cost jumps: The send-based pricing model prevents big jumps when your contact list grows.
3. Affordable automation: Many platforms charge much more for automation; Brevo includes it in mid-tiers.
4. Unified platform: Email, SMS, chat, CRM—all in one system means fewer tools, fewer integrations, fewer costs.
5. Global capability: If you operate internationally, Brevo supports multiple regions with compliance built-in.
6. Flexible upgrade path: As you grow, you upgrade plans instead of switching platforms—less disruption.
7. Professional brand presence: Paid plans allow for removal of “Sent with Brevo,” helping you appear more credible.
8. Multi-channel marketing: The ability to layer email with SMS/WhatsApp increases revenue potential and justifies cost.
9. Strong deliverability and reputation: A good deliverability rate means your emails are more likely to reach inboxes—so your investment works harder.
10. Better for large lists: If you have many contacts but only send periodically, paying by send volume is advantageous.
11. Transparent pricing: Clear tiers with known starting prices makes budgeting easier.
12. Support & resources: Paid tiers include more support, helping ensure you get value from your investment.
13. Agency friendly: For agencies managing multiple clients, the Enterprise tier offers sub-account and multi-user features for efficiency.
14. Promotes customer retention: The platform’s feature set supports building long-term relationships, not just one-off campaigns.
15. Cost-effective for high volume: Because send-based pricing scales better, high-volume senders can lower cost per email compared to contact-based plans.

These points underline why Brevo’s pricing isn’t just about cost—it’s about value and the ability to scale smartly.

Comparison Table: Brevo vs Competitors (2025)

7. Final Verdict: Which Plan Should You Choose?

Here’s a summary recommendation:

• Just starting out / testing marketing → Choose the Free plan. You can send 300 emails/day at zero cost.
• Growing business / regular emailing with need for analytics & branding removal → The Starter plan (~$9/mo) delivers excellent value.
• Serious marketer / eCommerce business / need automation, landing pages, A/B testing → Go for the Business plan (~$18+/mo entry).
• Large scale / enterprise / agencies → Opt for Enterprise plan (custom pricing) to get full power and dedicated support.

Keep in mind your actual send volume, required features, and future growth when choosing. Make sure the plan aligns with your business goals today and tomorrow.

✅ Next Steps

• Visit Brevo’s official pricing page and enter your email volume to calculate actual cost.
• Choose a plan where you won’t immediately hit limits.
• Consider add-ons and total cost—not just the base monthly price.
• Monitor campaign performance and plan upgrades proactively—don’t wait until you’re stuck.
• Use the platform effectively—ensure the investment pays off through increased engagement, sales or retention.

By understanding Brevo’s pricing and plans, you’ll make a smarter decision that aligns with your budget, business stage and marketing strategy. The right plan can become a key enabler of growth—not just another cost.

Frequently Asked Questions(FAQ’s)

1. What is the current Brevo pricing for 2025?

As of 2025, Brevo offers four main plans — Free, Starter, Business, and Enterprise.

• Free Plan: Send up to 300 emails per day with unlimited contacts.
• Starter Plan: Starts at $9 per month, ideal for small teams needing advanced tracking.
• Business Plan: Starts at $18 per month, adds automation, A/B testing, and advanced analytics.
• Enterprise Plan: Custom pricing based on volume and dedicated support needs.
  These plans scale according to the number of emails sent rather than the number of contacts — a key cost advantage over many competitors.

2. Is Brevo free forever, or just a trial?

Brevo’s Free Plan is permanent — not a time-limited trial. You can send up to 300 emails per day with essential features like email templates, CRM, and signup forms. However, for businesses wanting automation or removing the Brevo logo, upgrading to the Starter or Business plan is recommended.

3. Which Brevo plan is best for small businesses in 2025?

For small businesses, the Starter Plan is the most balanced choice. It’s affordable (around $9/month) and includes professional email designs, A/B testing, and basic automation — perfect for growing lists without committing to higher-tier pricing. Once you start scaling automation or need team collaboration, the Business Plan becomes more suitable.

4. How does Brevo pricing compare to Mailchimp or Constant Contact?

Brevo’s pricing is generally more cost-effective than Mailchimp and Constant Contact.
Unlike them, Brevo charges based on emails sent, not contacts, which helps reduce costs as your contact list grows. While Mailchimp starts around $13/month for 500 contacts and Constant Contact from $12/month, Brevo’s entry price of $9/month offers broader tools like SMS, CRM, and chat in one place.

5. Can I upgrade or downgrade my Brevo plan anytime?

Yes — Brevo allows flexible upgrades or downgrades at any time. You can easily switch plans from your dashboard without losing data or contacts. Billing automatically adjusts to your new plan, making it easy to scale up during busy campaigns or reduce costs when needed.